Winter Wanes – Spring Has Sprung – Is Your Property *REALLY* Ready To Sell?
Friends, if you’re property’s been listed For Sale for 30, 60, 120 days, NOW is the time to do these three things. ASAP
Why?
Mr. Sun is shinning. Days are longer. Wildflowers are blooming. Snows melting and trees are budding green and leafy. The Homebuyer Tax Credit (free money) expires soon, mortgage rates are still low, but expected to rise. Friends, this is the season where qualified homebuyers begin shopping in earnest and bunches.
If ever there was a time to take action and position yourself for a successful sale, this is it. Right Now. Seriously. Right NOW.
#1 – Replace Dull, Lackluster, Sad Exterior Property Photos. ASAP.
Every survey-study ever done, and common sense, tells us that the listings with the most dramatic, interesting and attractive pictures draw the most on-line, qualified buyer attention and therefore, enjoy increased showing activity. Increased showing activity equals a faster sale. We know this. Right? Duh, I know. Anyway…
If your listings property photos are dreary and wintery in nature, the moment conditions allow, change them, replace them, UPGRADE them. While you’re at it, rewrite your promotional copy. Do it ASAP, people are viewing properties today and buying this weekend.
#2 – Reevaluate Your Pricing Position
The market changes daily or weekly as new sales happen and new For Sale listing competition tumbles on the market. Your pricing position yesterday and certainly 30 or 120 ago, may be different toady. You may be wallowing in a competitive disavantage and not even know it.
With heating weather and qualified buyer activity, married with your new, jazzy and oh-wow property pictures, you’ll want to be sure that your property is priced as competitively as it is photographically attractive. This would be smart, wouldn’t it?
Have your Realtor Icon (listing agent) research and produce a newly minted MMA (Master Market Analysis). Study it, then make appropriate adjustments. You don’t won’t your property to sit like a bump on a log do you? Let’s get crack’n.
#3 – Make-Over Your Staging & Merchandising (Interior and Exterior)
Now that you’ve gone through all the trouble and taken savvy steps to attract the attention and desire of qualified homebuyers and selling agents, here’s the Cherry On Top. Are you ready for it? Will you do Cherry Out?
It’s time to walk your property, inside and out, room by room. Ask yourself, what needs to be done to make your property show attractively as possible? Remember, you want to Out-Wow and impress your competition, which includes resale citizens and new home builders.
Ask yourself, do paint colors need neutralizing and walls painted. Do you need to de-clutter, minimize, move furniture, clean carpets, paint the front door, plant colorful flora, etc. You know what you need to do, make a list and get it done. Now. Your next showing could result in a sale, if you’re positioned well.
If you’re too busy or your suck at handy work like me, your listing agent can refer to a competent, affordable professional. Let’s get crack’n.
That is all. Good Luck:-)
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